Revamping Digital Presence for Cater Circle

Industry

Retail

Services Provided

Website Development
Social Media Management
Social Media Marketing
Search Engine Optimization
Graphic Designing

About the Client

Cater Circle, a sister concern of Popular Stores (established in 1943), is a one-stop destination for kitchen essentials based in Kannur, Kerala. Serving homes and providing an extensive selection for restaurants and catering businesses, Cater Circle is known as the area’s trusted kitchen supply store. They cater to a range of kitchen needs, ensuring customers can equip their kitchens from A to Z.

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The Challenge

  • Inconsistent Social Media Presence
  • No Website
  • Weak Social Media Strategy
  • Lack of Competitor Analysis
  • Unstructured Content Strategy
  • No Google Ads or YouTube Ads
  • Unoptimized Google Business Profile
  • No Meta Ads Campaigns
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The Results

With Upscape Technologies managing Cater Circle’s digital presence, they achieved several significant milestones:

Successful Social Media Strategy

Cater Circle’s social media presence grew considerably, with regular updates and engaging content designed to resonate with the audience. The strategy led to hitting 2K followers on Instagram and achieving maximum reach, complemented by a successful giveaway campaign that boosted engagement and attracted new followers.

Enhanced SEO Rankings

Consistent SEO optimization improved website rankings, making Cater Circle more discoverable to local customers and increasing organic traffic.

Increased Engagement via Ads

Targeted ad campaigns successfully brought relevant traffic to the website, resulting in more conversions and increased brand awareness.

Comprehensive Monthly Reports

Cater Circle benefited from clear, actionable insights into performance through detailed monthly reports. These reports enabled continuous improvement and strategic adjustments based on data-driven analysis.

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The Upscape Solution

Social Media Management

We built a social media strategy tailored to Cater Circle’s niche, incorporating content plans and regular postings to engage followers. Our team actively managed social media channels, posting content aligned with kitchen essentials and restaurant needs. The strategy included engagement-boosting content, audience-driven visuals, and routine updates with trending topics.

Search Engine Optimization

Understanding the need for Cater Circle to rank in search results, Upscape implemented continuous SEO practices. This involved optimizing on-site elements, researching relevant keywords, and enhancing site visibility. The team’s consistent efforts helped increase organic traffic and search engine visibility, leading to more local engagement.

Website Development

We built an SEO-friendly website for Cater Circle, designed to showcase products while providing an optimized user experience. The website includes targeted keywords and smooth navigation, ensuring visitors can easily explore and purchase products. The development team ensured mobile and desktop compatibility to engage a wider audience.

YouTube and Meta Ad Campaigns

We designed and executed targeted ad campaigns on YouTube and Meta platforms to reach relevant audiences in the Kannur area. Ads focused on brand awareness and lead generation, tailored to Cater Circle’s target demographics. The campaigns saw improved engagement and website visits.

Monthly Reports

Consistent monitoring and monthly reports allowed us to measure success, track analytics, and refine strategies. Reports covered engagement metrics, ad performance, and SEO progress, giving Cater Circle insights into their digital growth.

Conclusion

Upscape Technologies empowered Cater Circle to establish a strong digital presence by delivering a successful social media strategy that grew their Instagram followers and enhanced engagement through a giveaway campaign. With improved SEO rankings driving organic traffic, targeted ad campaigns boosting website conversions, and comprehensive monthly performance reports providing actionable insights, Cater Circle achieved significant growth and increased brand awareness under Upscape’s expert management.