Transforming Koukh Al Shay’s Online Presence

Industry

Food and Beverage

About the Client

Koukh Al Shay, a leading F&B brand in the GCC with over 76 outlets, sought to modernize its online presence to reflect its growth and reach a broader audience. With a reputation for quality Karak tea and snacks, the brand needed a digital platform that could effectively represent its offerings, engage customers, and support future scalability.

lady-holding-koukh-al-shay
koukh-al-shay-phone-mockup

Challenges

Before partnering with Upscape Tech for website redesign and development, Koukh Al Shay faced significant digital challenges:

1. Basic Website

he existing website was outdated, with minimal features and a lackluster design that failed to capture the brand’s essence.

2. Improper Locations

Customers struggled to locate nearby outlets due to a lack of accurate location mapping on the site.

3. No Online Menu

The website lacked an accessible menu, making it difficult for customers to explore offerings.

4. Limited Online Presence

Consistent SEO optimization improved website rankings, making Cater Circle more discoverable to local customers and increasing organic traffic.

5. Lack of Brand Awareness

The website did not effectively showcase Koukh Al Shay’s identity, values, or unique offerings.

6. No Online Leads

The absence of call-to-action elements hindered lead generation and customer inquiries.

7. Scalability Issues

The website could not accommodate the brand’s growth, such as new outlet launches.

8. No Centralized Feedback System

There was no mechanism to collect and manage customer feedback online.

koukh al shay website

The Upscape Solution

Upscape Tech collaborated closely with Koukh Al Shay to address these challenges and build a high-performing digital platform. The process included:

Website Development

A fresh, user-friendly website was designed with a modern interface, showcasing Koukh Al Shay’s vibrant branding and product images.

Enhanced Online Visibility

A robust SEO strategy was implemented to improve search engine rankings and attract organic traffic.

Client Coordination

Regular discussions ensured the website aligned with the brand’s vision and operational needs.

Strengthened Brand Presence

The new website emphasized Koukh Al Shay’s unique offerings, values, and story to reinforce brand identity.

Scalable Design

The website was built to support future expansion, including adding new branches, updating menus, and integrating features like online ordering and feedback management.

Results

The revamped website delivered measurable improvements for Koukh Al Shay:

Improved Customer Experience

  • Integrated Google Maps for accurate outlet locations, making it easier for customers to find the nearest branch.
  • A detailed menu section now provides comprehensive information about offerings, catering to customer inquiries.

Increased Online Visibility

  • The SEO strategy boosted search rankings, leading to a 65% increase in website traffic within three months.

Enhanced Brand Awareness

  • Visually appealing content and storytelling elements reinforced Koukh Al Shay’s identity, driving greater customer engagement.

Lead Generation

  • Clear calls-to-action, such as “Contact Us” and “Franchise with Us,” generated 30% more inquiries from customers and potential franchise partners.

Scalability and Feedback Management

  • The website now accommodates future growth, with features for branch updates and centralized customer feedback collection.

Conclusion

The collaboration with Upscape Tech transformed Koukh Al Shay’s digital presence, creating a dynamic, scalable, and customer-focused website. The new platform not only reflects the brand’s identity but also positions it for continued growth in an increasingly digital world. Koukh Al Shay’s journey highlights the power of effective web design and SEO in building a stronger connection with customers and driving business success.