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Koukh Al Shay, a leading F&B brand in the GCC with over 76 outlets, sought to modernize its online presence to reflect its growth and reach a broader audience. With a reputation for quality Karak tea and snacks, the brand needed a digital platform that could effectively represent its offerings, engage customers, and support future scalability.
Before partnering with Upscape Tech for website redesign and development, Koukh Al Shay faced significant digital challenges:
he existing website was outdated, with minimal features and a lackluster design that failed to capture the brand’s essence.
Customers struggled to locate nearby outlets due to a lack of accurate location mapping on the site.
The website lacked an accessible menu, making it difficult for customers to explore offerings.
Consistent SEO optimization improved website rankings, making Cater Circle more discoverable to local customers and increasing organic traffic.
The website did not effectively showcase Koukh Al Shay’s identity, values, or unique offerings.
The absence of call-to-action elements hindered lead generation and customer inquiries.
The website could not accommodate the brand’s growth, such as new outlet launches.
There was no mechanism to collect and manage customer feedback online.
Upscape Tech collaborated closely with Koukh Al Shay to address these challenges and build a high-performing digital platform. The process included:
A fresh, user-friendly website was designed with a modern interface, showcasing Koukh Al Shay’s vibrant branding and product images.
A robust SEO strategy was implemented to improve search engine rankings and attract organic traffic.
Regular discussions ensured the website aligned with the brand’s vision and operational needs.
The new website emphasized Koukh Al Shay’s unique offerings, values, and story to reinforce brand identity.
The website was built to support future expansion, including adding new branches, updating menus, and integrating features like online ordering and feedback management.
The revamped website delivered measurable improvements for Koukh Al Shay:
The collaboration with Upscape Tech transformed Koukh Al Shay’s digital presence, creating a dynamic, scalable, and customer-focused website. The new platform not only reflects the brand’s identity but also positions it for continued growth in an increasingly digital world. Koukh Al Shay’s journey highlights the power of effective web design and SEO in building a stronger connection with customers and driving business success.